Takeaways from AIBP Insights The Value of Customer Experience: Rethinking Customer Journeys for Indonesia’s Consumers

  • by

Takeaways from AIBP Insights The Value of Customer Experience: Rethinking Customer Journeys for Indonesia’s Consumers
editor_iot
4/10/2021 – 10:24

…”As shared by most panelists today, a defining characteristic of leading companies of the future will depend on their ability to deliver personalised and tailored experiences catered to the needs of their customers, in contrast to generic services offered to the mass market.
Bu Laura shared that researching the target market to find out what they want and need would be a constant priority, as well as identifying problems and implementing solutions. In addition, they are looking to constantly improve on their loyalty program to reward their BSD City residents.
Edmon Halim, Head of Strategic Initiative Management Office, MPM Rent, a leading car rental company in Indonesia, shared that they are looking to build a SuperApp, where multiple existing applications will be integrated into one. This will enable them to gather big data from their site, and they can use those insights to create more personalised experiences for the customers. “

Leave a Reply

Your email address will not be published. Required fields are marked *