Naveen Joshi: The internet of things (IoT) and personalization
29/09/2021 – 11:44
The internet of things (IoT) and personalization are two sides of a single coin, as the latter can be efficiently delivered with the data collected from the former.
“Every company wishes for more customers and leads for their businesses. The sure-shot tip to achieve maximum leads is to know the customer well and provide them with customized services. If companies can do that, then they can easily achieve their goal of finding new customers and retaining the old ones. There are many technologies that can help to provide personalized customer service. But, the amalgam of IoT and personalization is like a marriage made in heaven. And, that’s because IoT facilitates data gathering, and personalization offers an opportunity to utilize the gathered data. With IoT devices, enterprises can understand the needs of their customers and provide them with products that can fulfill their specific needs. From delivering relevant products to improved customer engagement, IoT has had a great impact on personalization.”