Margaret Rouse: What Does Internet of Behaviors (IoB) Mean?

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Margaret Rouse: What Does Internet of Behaviors (IoB) Mean?
editor_iot
27/09/2021 – 11:29

The Internet of Behaviors (IoB) is an area of research and development (R&D) that seeks to understand how, when and why humans use technology to make purchasing decisions. IoB combines three fields of study: behavioral science, edge analytics and the Internet of Things (IoT).

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