Jessica Groopman: Hype Hazard Episode 7: Deepfakes & Synthetic Media
17/06/2021 – 09:08
“In this episode, we explore “deepfakes” and the head-spinning breakthroughs in AI-generated synthetic media. Does the ability to digitally doppelgänger anyone doing or saying anything preface the end of trust, a revolution in reputational risk, or just the next era of entertainment? Seeing is no longer believing, so listen up as we peer deep to parse:
• What are deepfakes and why does AI-generated media differ from traditional CGI (computer graphic imagery) and Hollywood special effects?
• What do porn, meme culture, diplomacy, and the biometric fraud have in common, and why are deepfakes the through-line?
• Why fighting tech with tech isn’t enough, and the multi-pronged approach needed to drive digital literacy and safeguard against the “Liar’s Dividend”.
Ratings Time: At the end of each episode, we rate this breakout technology on our highly scientific scale to help innovators put this into context. Tune in to hear our review, and tell us what you think!”