Nicole Hitner: What is the Difference Between BI and Analytics?
14/05/2021 – 08:21
“BI and analytics are both umbrella terms referring to a type of data insight software. Many providers use them interchangeably, but some use them in conjunction, claiming to offer both business intelligence and business analytics.
This of course makes us wonder: what’s the difference?
Rather than rely on ambiguous umbrella terms like “business intelligence” and “analytics,” use the bolded words above to get clarity around the capabilities you care about. As I’ve said before, the only way to hack through a forest of jargon is with a machete of specificity, so don’t be shy about demanding detail. As the consumer, it is your right.”