Businesses that fail to capitalise on the public’s digital curiosity risk losing customers, say 48% of consumers in a recent European survey. And only 32% of European consumers believe the companies they interact with now deliver an improved digital experience compared to before the pandemic. These stark findings come from a new study by VMware of more than 6,000 consumers. They reveal that while there has been a seismic digital switch, businesses have not captured the attention of customers, who are feeling
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