Ala Al-Fuqaha and Kashif Ahmad: Moving Beyond the Internet of Things with the Internet of Behaviors

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Ala Al-Fuqaha and Kashif Ahmad: Moving Beyond the Internet of Things with the Internet of Behaviors
editor_iot
3/02/2021 – 09:43

….”Kashif AhmadThe ability of IoT devices to infer individual or group habits, interests, preferences, and psychological states has very recently been given a name. The Internet of Behaviors (IoB) has been identified by Gartner as one of the top technological trends of 2021. An important theme behind IoB is to process, analyze, and link the data generated and collected in IoT deployments with individuals to reveal their behavioral patterns when it comes to purchasing, brand preferences, and other commercially-driven activities.”

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