Edson Perin: Smart Packaging Includes More Than Cutting-Edge Technologies

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Edson Perin: Smart Packaging Includes More Than Cutting-Edge Technologies
editor_iot
14/12/2020 – 08:06

Dec 13, 2020 Before studying to be a journalist, I had a remarkable experience at another college with Philip Kotler’s marketing books, when I gained my first knowledge about that subject–which, incidentally, I have always tried to employ in my professional career. One of the unforgettable lessons I studied in those books, which is part of Kotler’s and other business philosophers’ thoughts, concerns what has been defined as “marketing myopia,” or a limited view of business.

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